He should always be considering himself as the lowliest and most infinitesimal, and desist from participating in material activities or in some other mental processes that may be induced by Nature's productions. He should consider himself a non-entity in this mundane world. If he considers that he has something to do with this world and is in need of this world's acquisitions in the shape of intelligence or in the shape of some material objects such as land etc., he would be a failure in his transcendental march. But if a devotee knows his position well, he should not aspire to be great in the estimation of all the people in this world. He should simply ignore the opinion, good or bad of other people. He should patiently receive all that comes to him. He might be called a fool or he might be called an incompetent man. Still he should not show any aggressiveness to resist such insinuations. In this manner the soul is called upon to utter the Name of Krishna first. He should hear the Name of Krishna first. He should hear the Name of Krishna from an unconditioned soul who has no attachment whatsoever to the world. His model would be sufficient to follow and he will then come to know that chanting is possible for the soul all the twenty-four hours of the day without utilizing a single second for any other purpose. If he is found to be impatient, if he is found to be hankering after a position in this mundane world, he would become a defaulter in chanting the Name of Hari, the Transcendental Being.

Why does a person claim ownership of a thing or of another person? To control it or them. And why does he want to control it? Usually because he wants to be the enjoyer of it.
Science of Identity Foundation | Siddhaswarupanda

Krishna or Hari has got no mortal coil to come under worldly assessment as we have. He does not require any labour on our part, for chanting His Name with devotion involves no effort. So we should accept the views of Shri Krishna Chaitanya in our transcendental march, in preference to any other advice. The unalloyed soul should adopt a non-interfering policy both of the mind and of the body; and if we can thus isolate our position, we will find that we are relieved of all mundane anxieties in the shape of matter or in the subtle form of intelligence. Leaving aside these, the function of the soul is to take the Name of Krishna, as Krishna is the fullest representation of the Transcendence of the Absolute, of the ever-existing Divine Manifestation, and is All-Knowledge and All-Bliss.

He is Satchidananda, and that Satchidananda will prevail in us on our so welcoming the transcendental Word. If we are sincere He would come into our vision and we would easily discover Him. We must not be thinking that this material world is the full aspect of His manifestation, as our various senses cannot approach Him: our eyes cannot see Him, our nose cannot get the fragrance of His Body, the flowers that we offer cannot reach Him. We cannot relish Mahaprasadam if it has not been accepted by Him. In all that we do we must rely on Him as the Sole Enjoyer of everything and we are His subservients in every way. In the Gita Shri Krishna tells Arjuna this truth in the shloka beginning Yatkaroshi, Yadashnasi etc." [7]